Exclusive Representation in service of local home buyers:

Cross Town or Cross Country, the Home Buyers AdvantEDGE! still works!   Of course we offer the service to local buyers, too!

With the practice of exclusive buyer representation, local visibility suffers a bit:

• We have no signs in any yards.

• Our marketing dollars are distributed more widely.

• We have advertising of “listings” for we have none!

Of course it’s a different process (when compared to relocating clients.)

The “power search” for relocating families is often compacted into a few days, but they need careful preparation long before they get to town to make that possible.  And we must dedicate one-on-one time with them while they’re here.

And relocating buyers don’t have the advantage of “driving by” the options.

Local buyer support is clearly different:

Local buyers have an elongated “power search” phase, and our contact with them is often one or a few homes at a time over weeks or months…sometimes longer.

And local buyers have the advantages of “driving by”.  They can screen potential buying options on their own if they so choose.   (We sometimes do this for relocation buyers, too, because they usually can’t do it!)

So it gives rise to a different process for local buyers:

• We’ll still pre-support with information to the degree necessary.

• We’ll encourage direct access to the MLS, where addresses are routinely shown for listings, (a privilege we have fought for.)

• We’ll encourage the use of the “trackers” and other tools.

• We’ll encourage drive-bys, to screen options “up” or “down”.

• We’ll be available on a “now-and-then” basis to make showings and discuss options, (and may need understanding of commitments to out of town buyers.)

• And we’ll probably rely more on local buyers for communication, encouraging them to take the initiative with the searches and setting up showings…(all consistent with the “no hustle” pledge.)

Of course we want these “neighbors” as our clients, too!

And the tool of exclusive representation, and the other benefits of the Home Buyers AdvantEDGE still prevail!